As recently as last year, 59% of B2B marketers said email is their most effective channel for revenue generation. Direct-to-consumer companies, or B2C e-commerce retailers, have also had success with the medium. For instance, 80% of retailers say email marketing is the best tool for customer retention. They also noted that welcome emails generated 320% more revenue than other email campaigns. Additionally, B2C retailers say customers who purchase through email spend 138% more than those who purchase via other channels.
But how do you build and manage an email list to reap the rewards of such direct, targeted marketing to other businesses or consumers who are interested in your offerings?
How to build an email list
If you’re just getting started in