How to Conduct a Small Business Survey

An online survey site may give the option for lots of questions, but it’s best to keep surveys brief and focused. — Getty Images/LumiNola

Do you ever feel like you’re lacking key information about your business? A small business survey is a great way to gain insight into your customer service, product quality or company culture. A successful survey starts with defining a problem, selecting the right audience and finding a survey tool that allows you to craft your questions strategically. Here are some tips for conducting a successful survey.

[Read more: The Changing Playbook for Winning Customer Loyalty All Marketers Should Know]

Step 1: Focus on one issue.

A survey can be helpful on a number of different fronts and can be tailored to your needs. When creating a survey, specificity is key. Ask yourself what information you need about your business and build your questions accordingly. Keep

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How to Reuse Your Marketing Content

No need to create a marketing campaign from scratch! To save money and time, you can dig into your existing content. — Getty Images/andresr

Content creation is costly. Whether you hire a freelance content writer or have an in-house team that manages your content marketing strategy and creates the content assets, you need either money or human capital resources—and sometimes both—to develop, create and publish content.

However, creating high-quality content is also one of the most effective ways to generate new leads for your business, build trust with your audience and increase sales. The Content Marketing Institute says that 72% of marketers claimed their content increased the number of leads generated for their business. Equal numbers said that it has increased audience engagement. Fortunately, one piece of content can go a long way when you know how to re-slant and reuse it in various forms. Sure, you’ll still have the

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7 Steps To A Perfectly Written Enterprise Plan

Your corporation description will go into more element about your enterprise goals. Think of this part as your condensed appeal to buyers or potential customers.

small business plan template google docs

If woodworking is something that you just enjoy doing as a interest, then it’s possible you’ll get pleasure from doing it even more as a component-time or full-time job. These need to be thought-about on precedence whereas choosing digital advertising strategy for your enterprise. Silver and Gold truck repairs and mantainance has a transparent enterprise objective to develop, produce, promote and distribute Repair engines,gearboxes,repair electrical problems, diagnosis and injector repairs services and products. These products and services have been developed over Start up enterprise with a core give attention to addressing the key buyer problem and related opportunities. The merchandise are processed proper kind the home where it is conducive and after processing the advertising commences as a result … Read more

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How to Keep Your Brand Intact After COVID-19

Trust is essential to a customer-brand relationship. That means communicating any pandemic-related changes to your business, like the installment of contactless payment terminals.. — filadendron/Getty Images

The COVID-19 pandemic forced many small businesses to significantly change their operations and offerings to adapt to stay-at-home orders and social distancing guidelines. However, it’s important for brands to stay true to their mission and values, no matter how much they need to pivot.

“Now more than ever, consumers expect to see leadership from brands,” said Kelly Chase, director of content marketing at Fracture. “This is an opportunity to … proactively and authentically serve your customers in a way that aligns with your company values.”

Follow these tips to help you maintain your core brand throughout the pandemic and beyond.

Revisit your mission

During difficult times, it’s easy to lose focus of mission-critical tasks and deviate from your core values. Chase emphasizes the importance

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Free & Inexpensive Email Marketing Tools for Small Business

Email marketing can be an inexpensive way to stay top of mind with your customers. — Getty Images/CreativeDJ

Experts agree that email marketing is the best way for B2B and B2C companies to stay in touch with their audience. You can start building your email list today, even if you have a small budget to work with. Here are eight free or inexpensive email marketing tools to consider.

Read More: Email Marketing Guide for New Businesses


Cakemail is an email marketing software that caters to small businesses. The software makes it easy for you to import your contacts list when you’re just getting started, and it tracks and manages all unsubscribe requests. Cakemail also allows you to segment your audience and track and measure who is actually reading your emails.

The company doesn’t offer a free plan, but pricing is very affordable with plans starting at just $8 per

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