Branding at Every Stage of Business Growth

The way you brand your company should closely connect with your mission and values. — valentinrussanov/Getty Images

Branding often involves choosing and creating features like company colors, logos and taglines. But it extends further into your company’s mission and values: Your brand should drive each stage of your business, from launch to becoming a full-fledged company. Here’s how to remain consistent with your branding efforts — no matter what phase of development you’re in.

What is branding?

Branding is the process of creating and maintaining an identity based on your company’s objectives and offerings. However, there are superficial aspects of branding that you must consider as well, including visual elements that help your audience recognize you.

When developing your brand, you should ask yourself why your business exists, what sets you apart from your competitors, who your target audience is and what problems they have that you can solve.


Read more

Continue Reading

How to Manage & Respond to Customer Feedback

To cultivate and grow your business, be intentional about watching and responding to online reviews. — Getty Images/picture

Online reviews matter. They can drive business to your website and your storefront. They can help you build a brand, inform you of your customers’ experiences and educate you on ways to improve your product or service. That’s why getting reviews should not be a passive experience but rather something you intentionally participate in.

To help you embrace customer reviews wisely, here are a few tips:

  • Prioritize Google. Customers looking for reviews of your business are likely to check Google first. More consumers rely on Google for reviews than any other source. Since you likely won’t have time to keep up with every review site, prioritize Google reviews. (Supporting tip: Be sure to claim your Google My Business listing.)
  • Don’t fear negative reviews. Believe it or not, having a negative review or
Read more

Continue Reading

10 Small Companies With Strong Brand Identities

From a solid logo to consistent, creative messaging, a business can display its personality by establishing a strong brand identity. — Getty Images/jacoblund

The modern startup landscape is rich with examples of companies that have created strong brand identities that are sure to last. Whether that brand identity derives from the logo, general design aesthetics, messaging, company voice or all of the above, a good brand tells you more about the company and it reflects the personality and values of the business.

Here are 10 U.S. startups that have already left a strong impression on consumers with inventive and consistent branding.


No matter how you feel about electric scooters, the California-based unicorn scooter startup Bird has undeniably created a compelling brand that encourages users to try Bird scooters in North America, South America, Europe and the Middle East. The Bird logo, website, app and scooters are all primarily designed

Read more

Continue Reading

Business To Customer (B2C) Enterprise Plan

CNBC reported last month that Moderna had asked the FDA for permission to fill their Covid-19 vaccine bottles with up to five further doses to remove a producing bottleneck.

small business plan template australia

Starting a enterprise will be daunting, but armed with the appropriate knowledge and confidence it is potential to get off to a flying start. Each startup and small business is exclusive, so you may want to keep away from copying a pattern plan word for word. It simply will not be as helpful, since each business is exclusive. You need your plan to be a useful gizmo for starting a business —and getting funding when you want it. Too many businesses make enterprise plans only after they don’t have any choice within the matter. Unless a bank or investors need a plan, there isn’t any plan. Plantain is a reliable, all season, secure meals. In … Read more

Continue Reading

Tips for Encouraging Positive Customer Reviews

Offering incentives and making sure the process is easily accessible are two ways businesses can encourage their customers to leave positive reviews. — Getty Images/andresr

Every modern business knows the power of online reviews. According to a 2017 survey by Podium, 93{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of consumers say online reviews impact their buying decisions.

Negative comments can destroy your company’s reputation, while positive ones can act as influential marketing for your brand. Unfortunately, many consumers are more inclined to leave bad reviews, driven by anger or disappointment—and to neglect to leave positive feedback when they’re satisfied.

Here are some ways to encourage customers to leave good online reviews.

Set up profiles on popular review sites

Make sure you cover all your bases by setting up profiles on various review sites, like Google Local, Yelp, TripAdvisor and Amazon. Choose platforms that are relevant to your brand. For instance, if you’re a local restaurant, stick

Read more

Continue Reading

Load More