Month: April 2021

Until the internet, marketers used to struggle to measure the efficacy of their advertising campaigns. There was no way to track whether or not a billboard, for example, directly influenced someone to buy from your business. Social media, email marketing and website traffic now provide a clear picture of what marketing efforts perform well.

Online marketing analytics are a good way to keep your finger on the pulse of customer trends and protect your budget from going to waste on ineffective outreach channels.

Here are a few of the best services and tools for measuring marketing analytics.

[Read more: How to Measure Content Marketing Success]

Best for website analytics

It’s perhaps the most obvious choice, but there are many good reasons why Google Analytics is a must-have for every business.

In today’s digital world, starting an online business is easier than ever before. In fact, many budding entrepreneurs use social media platforms like Instagram to start and run their businesses. It’s free to create an account and post content, and when used correctly, it can be the primary driver of your business.

Influencer

The most popular business trend on Instagram is that of an influencer. These are accounts with large, active followings that advertise products to their audience. To start a business as an influencer, you’ll need to build an organic following that actively engages with your posts and content. This attracts businesses to advertise with you.

Influencers make money by partnering with companies that want to expose their product or services to the influencer’s followers. Their posts are typically personal

Many small businesses are just trying to survive the lockdown, pivoting to sell to customers at home and re-allocating resources to support employees as much as possible. Luckily, advertising platforms and big companies are mobilizing in support of merchants across the country.

Here are some free resources available during COVID-19 if you’re looking for ways to expand your marketing and promote your business.

Join a gift card campaign

Operation Main Street and Support Local are two initiatives encouraging consumers to buy gift cards now to support local businesses with an immediate cash flow injection. If you offer gift cards, list your small business in these directories to help customers find and support you. Gift cards can be redeemed by customers once you re-open, or at your online

Creating videos is a great way to boost your digital marketing efforts. In fact, 87{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of marketing professionals utilize videos in their work, and 54{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of consumers want to see more video content from brands.

Video marketing is instantly eye catching and can help establish the tone of your brand early on. People are more inclined to stop scrolling and watch an engaging video than read text from a source they’re not familiar with. Not everyone has the staff or capability to make fully produced videos, but you can still post professional content by creating animated videos.

Animation is a great way to not only grab the attention of your clients, but also your employees. Using a creative presentation or explainer video can help break up the monotony