Over 51{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of the U.S. has listened to a podcast, which makes podcasting a great option for anyone looking to grow their business. But there’s a lot that goes into creating and marketing your podcast. Here are six apps you can use to help promote your podcast.
Apple Podcasts
If you want to promote your podcast, then a good place to start is Apple Podcasts. According to the company, the app has up to 200 million engaged podcast listeners every month.
Every time someone buys a new iPhone, they automatically have iTunes and the podcasts app on their phone. This means that Apple Podcasts comes with a built-in listener base for you to capitalize on.
To get started, you’ll need to get your podcast approved through iTunes. Once its approved, any new episodes will immediately show up on your page.
The only downside is that your podcast won’t be available to Android users, so you’ll want to use some of the other options on this list in addition to Apple Podcasts.
Spotify
Spotify is best-known as a place to stream music, but it’s also a popular place to access podcasts. For that reason, the company recently launched Spotify for Podcasters. This is a great way to start promoting your podcasts to Spotify’s 200 million active and engaged listeners.
The company will also give you unique insights into how well your podcast is resonating with your audience. You’ll learn which episodes are the most popular and how long your listeners are tuning in for.
Spotify isn’t quite as popular as Apple Podcasts, but it’s still an effective option. The app is available across all devices, and it’s very easy to get started with Spotify.
Stitcher
Stitcher currently houses more than 70,000 podcasts, and listeners tune in either on the app or the company’s website. Stitcher also does weekly promotions where it highlights the most popular podcasts on the site.
Like some of the other options on this list, Stitcher will provide you with valuable insights into your audience’s preferences. The app may not have the same reach as Apple Podcasts or Spotify, but it’s still a great way to gain additional exposure for your podcast.
Over 51{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of the U.S. has listened to a podcast, which makes podcasting a great option for anyone looking to grow their business.
SoundCloud
SoundCloud reported that it has up to 170 million active users every month. The company also allows you to create and share your podcasts on the site for a low monthly fee. Plus, it’s easy to embed SoundCloud links on your website.
Whenever you share your podcast on SoundCloud, the app will give you extensive analytics on who listened to your episodes. This will give you additional insights into who your audience is and what they’re interested in learning about.
Buzzsprout
One of the things that’s unique about Buzzsproutis that it’s an all-in-one podcast management system. That’s why famous podcasters like Pat Flynn actively promote the company’s service.
With Buzzsprout, you can upload a new episode, optimize it, and then send it out to other podcast directories. Plus, Buzzsprout will automatically create a mobile version of your podcast. You can even transcribe your podcast episodes within the Buzzsprout app.
Libsyn
Libsyn is one of the best podcast hosting platforms available. At just $5 per month, it’s one of the most affordable options you’ll find, and the service makes creating and promoting your podcast much easier.
With Libsyn, you’ll get in-depth statistics about your podcast and your listeners. You’ll see which episodes are the most popular, can track download trends, and see what platform is delivering the best results.
Plus, you’ll be able to see a breakdown of where your audience is located. That makes Libsyn an obvious choice for managing and promoting your podcast.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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Event Recap: Marketing and Protecting Your Brand
Watch the replay from our latest Roadmap for Rebuilding event, where the panel discusses marketing your brand to the public and protecting it for the long term.
Published February 25, 2020
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