How to Boost Engagement on Social Media: Small Business Guide

Creating videos for social media is a good way to draw in an audience that could be converted into customers. — Getty Images/bunditinay

It’s one thing to have a lot of social media followers, and quite another thing to actually convert those followers into customers. Having a high follower count doesn’t necessarily mean that your audience is ready to buy from you. However, increasing engagement with your posts is a step in the right direction.

Engagement is a metric that describes a broad range of actions on social media: liking, sharing, saving, stitching, etc. Engagement shows the followers are paying attention and are familiar with your brand, making them that much more likely to become loyal customers.

Here’s how to boost engagement with your followers on the most common social media platforms.

[Read more: Startup 2021: Choosing the Social Channels That Are Right for Your Business]

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The Trump administration on Tuesday passed Biden’s plan to release many of the doses it had withheld for the second round of recording of Pfizer’s and Moderna’s two-dose vaccines.

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