What Is a Content Distribution Platform?

From blog posts and emails to forum posts and native advertising, content distribution can be highly effective as long as you choose the best channels for your business. — Getty Images

Choosing the best channel(s) for content marketing is key in getting people’s attention and ultimately creating brand awareness, building trust and driving sales.

Creating blog posts, infographics, videos, case studies and other types of content takes time and effort, so it’s important to distribute that content on the right platforms so you can maximize your impact. Here’s what small businesses need to know about content distribution platforms.

[Read: A Complete Guide to Content Marketing]

Types of content distribution

Content distribution is broken down into three basic categories: owned, earned and paid.

  • Owned: Owned content is distributed to web properties that you control, such as your company blog, social media sites or email newsletters.
  • Earned: Content distribution is earned
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