How to Market Your Business With User-Generated Content

From positive reviews and social media photos and videos to contests and incentives, there are countless variations of user-generated content that can be used for marketing. — Getty Images/g-stockstudio

As a business owner, you understand the importance of positive customer reviews and social media posts about your brand. Consumers want to do business with brands they trust — and reviews are a key element in building trusting relationships.

In fact, 72% of consumers won’t make any moves until they read reviews about a business, and 93% of consumers let reviews about local businesses determine their opinions before trying out the business themselves.

When companies use these positive reviews and social posts in their marketing strategies, that is called user-generated content (UGC) — content created by customers of a brand, for or about that particular brand. Think of it as free advertising via satisfied customers.

[Read: Under Armour Looks to User-Generated

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