Word-of-mouth marketing is nothing new, but these days social media has taken the strategy to a whole new level. Many businesses are seeking out social media “influencers” — or users with a large and loyal following — to advertise their brand through photos, videos, blog posts, Instagram stories and other creative methods. Influencers are considered to have credibility in a specific industry and their followers trust their opinions and endorsements of products and services.
According to a 2019 survey by Influencer Marketing Hub, the average return on investment for influencer marketing was $5.20 for every dollar spent, with some savvy businesses earning up to $18 per dollar spent.
If you’re new to influencer marketing, we’ve got you covered. Follow these insider tips to