Influencer marketing has become incredibly popular in the digital age, and it’s easy to see why: Studies have shown that leveraging social influencers can yield up to 11 times higher return on investment (ROI) than traditional outbound marketing.
That’s because people trust other people’s opinions more than they trust corporate messaging. According to Mobile Marketer, 51% of social media users trust user images because they’re “more authentic and trustworthy” than what brands create.
This is where influencer marketing can be incredibly powerful. Mobile Marketer reported that nearly 45% of social media users follow an influencer, and among them, 34% have discovered a brand solely based on influencer posts.
For brands targeting the highly coveted Gen Z and millennial audiences, influencers are often the key
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