Like all business activities, your company’s digital marketing efforts must be measured and analyzed to understand how to best allocate your time and resources. However, with so many potential metrics to track, it can be difficult to know which ones are most valuable for your business.
It can be easy to get swept up in focusing solely on vanity metrics, such as the number of followers and likes on social media, but these don’t illustrate the ROI of your digital marketing strategy and dollars. Ultimately, you’ll need to decide on the key performance indicators (KPIs) that tell the story of your business’s progress on its overarching goals.
Here are some of the most important metrics any business — whether it’s B2B or B2C — can track to
Marketing strategy is an inclusive plan, which is the result of complete planning by the institution’s managers and management. How you set your costs could also be one of the crucial important management choices you make as an owner or manager of a retail flower store. A tremendous quantity of work goes in to operating a flower store, wouldn’t it’s a shame to below value your merchandise and not be able to make ends meet? Then again, over pricing and placing yourself out of the market before you even begin would also show to be disastrous. Market situations and your competitors will, in large part, determine your pricing. Bear in mind, though, that …