Setting Up a Customer Loyalty Program for Your Business

Your most valuable customers are your loyal customers, and loyalty programs can show your appreciation and boost retention. — Getty Images/andresr

It’s one of the most cited statistics in the business playbook: 80{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of your venture’s profit will come from 20{a3b37e57a53f84d6443a5356ab02984f87900b4dee9193a01d6bf48d204ad87c} of your existing customers. Loyal customers are your most valuable customers, which is why many small business owners go above and beyond to incentivize their customers to return time after time. A loyalty program can improve customer retention, bring in more positive customer reviews and build the kind of brand loyalty that can help you sustain the business through a recession. Here’s how to set up and run an effective customer loyalty program.

[Read more: Customer Loyalty: What’s Love Got to Do With It? A Lot]

Design your program around a goal

What’s the customer behavior you wish to incentivize? Design your loyalty program to reward your customers

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