Until the internet, marketers used to struggle to measure the efficacy of their advertising campaigns. There was no way to track whether or not a billboard, for example, directly influenced someone to buy from your business. Social media, email marketing and website traffic now provide a clear picture of what marketing efforts perform well.
Online marketing analytics are a good way to keep your finger on the pulse of customer trends and protect your budget from going to waste on ineffective outreach channels.
Here are a few of the best services and tools for measuring marketing analytics.
[Read more: How to Measure Content Marketing Success]
Best for website analytics
It’s perhaps the most obvious choice, but there are many good reasons why Google Analytics is a must-have for every business.