Social media giveaways can serve many purposes. You can use a giveaway to boost engagement, increase your email list, add more followers and gain visibility for your brand through cross-promotion. When designing a social media giveaway, it’s important to know your goal and create incentives that will help you be successful. Otherwise, you’re just handing out free stuff.
Here are some best practices to keep in mind when hosting a giveaway on social media.
Set your goal from the beginning
There are many reasons why you might host a giveaway on social media. Your ultimate goal will help determine the format of the giveaway and the social media channel you’re going to use. Here are some examples:
- Increase follower