In the age of digital and social everything, consumers sort through tons of information and navigate their way around a variety of media. Traditional banner ads have become less effective, as page visitors want valuable information — not marketing jargon. As a result, there has been an increase in popularity of native advertising, which is paid content that has a format, tone and subject matter consistent with the publisher’s content.
According to the U.S. Native Advertising 2019 Report, “U.S. advertisers will spend almost $44 billion on native ads — $8.66 billion more than they did last year.” These ads create a cohesive experience for the user, a more effective way for advertisers to get their message in front of consumers and can increase revenue