Today’s consumers are constantly searching for information on the products or services they want. This is why a well-executed inbound marketing campaign can be hugely helpful in increasing sales.
Inbound marketing involves attracting the attention of potential customers by appealing to their needs and sparking interest in your offering. Instead of interrupting them with an intrusive ad, you create value that draws them in and invites them to take the first step with your business.
Want to get started with inbound marketing? Below are some examples of real inbound marketing campaigns that worked well for small businesses.
[Read: 6 Low-Cost Marketing Ideas for Growing Businesses]
The Slumber Yard creates helpful YouTube videos for its core demographic. COO Matthew Ross said these videos have allowed