You can have the best product or service in the world, but it doesn’t matter unless you actively market it to new customers. If you’re not at a point where you can afford to pay for advertising, then you might consider investing time in building earned media.
What is earned media?
Earned media is free publicity that you receive from third parties. It’s achieved through organic outreach rather than paid advertising.
There are many advantages to receiving earned media instead of paying for ads. For one thing, the marketplace is starting to reach its saturation point with online ads. Consumers are getting sick of being marketed to all the time. For that reason, many brands are starting to look for ways to receive earned media. Also, earned media doesn’t