Content creation is costly. Whether you hire a freelance content writer or have an in-house team that manages your content marketing strategy and creates the content assets, you need either money or human capital resources—and sometimes both—to develop, create and publish content.
However, creating high-quality content is also one of the most effective ways to generate new leads for your business, build trust with your audience and increase sales. The Content Marketing Institute says that 72% of marketers claimed their content increased the number of leads generated for their business. Equal numbers said that it has increased audience engagement. Fortunately, one piece of content can go a long way when you know how to re-slant and reuse it in various forms. Sure, you’ll still have the