Free & Inexpensive Email Marketing Tools for Small Business

Email marketing can be an inexpensive way to stay top of mind with your customers. — Getty Images/CreativeDJ

Experts agree that email marketing is the best way for B2B and B2C companies to stay in touch with their audience. You can start building your email list today, even if you have a small budget to work with. Here are eight free or inexpensive email marketing tools to consider.

Read More: Email Marketing Guide for New Businesses


Cakemail is an email marketing software that caters to small businesses. The software makes it easy for you to import your contacts list when you’re just getting started, and it tracks and manages all unsubscribe requests. Cakemail also allows you to segment your audience and track and measure who is actually reading your emails.

The company doesn’t offer a free plan, but pricing is very affordable with plans starting at just $8 per

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