How to Optimize Your Google My Business Listing

Google My Business can be a boon to local businesses if utilized correctly. — Getty Images/yongyuan

Google My Business is a free tool that can help you improve your local SEO efforts and land more customers. These six steps will help you optimize your Google My Business listing.

[Read more: Improve Your SEO: 10 Expert Resources to Check Out]

Claim and verify your business listing

To claim your business listing, log into the Google account that you want to be associated with your business. Then, go to google.com/business and click “Start now.”

From there, you’ll enter the name of your business and the address. If you work from home and don’t want your address to show up publicly, you can hide it and show the region instead.

Next, choose how you’d like to verify your business: by phone, by email or through instant verification.

Make sure your information is

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