What is Clubhouse and How Are Some Businesses Using It?

The vast opportunities, from mentorship to marketing, are what make an invitation to this exclusive networking app so desirable. — Getty Images/PixelsEffect

Clubhouse has quietly but steadily been gaining influence since it first launched in 2020. While some see Clubhouse as a competitor to Twitter, others see it as an entirely different concept. Here’s what business owners need to know about the Clubhouse app and some of the ways that it might be relevant to you and your customers.

[Read more: Twitter Stats: Understanding Social Media Stats and How to Measure Success]

What is Clubhouse?

The Clubhouse app allows users to share audio clips with one another in virtual “rooms.” Developed by Paul Davison and Rohan Seth in 2020, the app has drawn two million users around the world and is reportedly worth $1 billion.

“When users enter the app, they can choose between different virtual ‘rooms’ to enter,” described

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