The word “hashtag” has become so integral to our modern vernacular that it received a new definition in the Merriam-Webster Dictionary in 2008. Hashtags and social media marketing have always gone hand-in-hand. However, different platforms reward hashtag use in different ways.
As a marketing tool, hashtags are great for helping users find your page and connect with your brand. However, too many hashtags can look messy and cause some algorithms to mark your content as spam. Here’s how to build a hashtag strategy and tools to help you find worthwhile hashtags for each social media platform.
[Read more: 4 Clever Social Media Marketing Strategies to Attract and Engage Followers]
Hashtags on Twitter
Twitter was the original platform to utilize hashtags, and using them there can be