Influencer marketing has become incredibly popular in the digital age, and it’s easy to see why: Studies have shown that leveraging social influencers can yield up to 11 times higher return on investment (ROI) than traditional outbound marketing.
That’s because people trust other people’s opinions more than they trust corporate messaging. According to Mobile Marketer, 51% of social media users trust user images because they’re “more authentic and trustworthy” than what brands create.
This is where influencer marketing can be incredibly powerful. Mobile Marketer reported that nearly 45% of social media users follow an influencer, and among them, 34% have discovered a brand solely based on influencer posts.
For brands targeting the highly coveted Gen Z and millennial audiences, influencers are often the key
To take care of a successful enterprise, it is very important develop a strong and integrated advertising and marketing strategy. This text was co-authored by Keila Hill-Trawick, CPA Keila Hill-Trawick is a Licensed Public Accountant (CPA) and proprietor at Little Fish Accounting, a CPA agency for small companies in Washington, District of Columbia. With over 15 years of expertise in accounting, Keila specializes in advising freelancers, solopreneurs, and small companies in reaching their monetary goals by tax preparation, financial accounting, bookkeeping, small business tax, financial advisory, and personal tax planning providers. Keila spent over a decade in the authorities and personal sector earlier than founding Little Fish Accounting. She holds a BS in Accounting from Georgia State College …