Podcasts are now gaining traction among small businesses, with many creative entrepreneurs channeling their talents through talk-show-like series on niche topics that help position them as experts and build community around their businesses.
In fact, according to Statista, as of 2019, there were around 86 million podcast listeners in the U.S., with forecasted growth to reach around 132 million by 2022.
Podcasts date back to the early 2000s. However, Statista found that far more consumers (64%) are aware of podcasting today than in 2006 (22%). If you have a knack for speaking and a theme or issue you’re passionate about, consider creating your own podcast. Here are five steps to get started.
[Read: Is a Podcast Right for Every Business?]
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