Public relations and public affairs both have a role in shaping public opinion, but they go about it in very different ways. If you think you need one of these services but aren’t sure what the difference is, this article will help.
Definition of public relations
Public relations focuses mostly on marketing and aims to help improve the image of a company or individual. But instead of taking out paid advertisements, PR professionals do this by attempting to generate positive publicity.
Essentially, the PR team you hire will assess your company, find any useful messages and contributions and turn these into a positive marketing story. They’ll use social media, press and word-of-mouth to try to generate some buzz around your company.