Social media is a great way to speak to your customers directly when crisis hits. Your owned media — platforms and pages where you control the messaging – gives your business an opportunity to connect with customers, support each other, and provide relevant updates as the situation evolves.
Facebook is unique in its ability to foster community, but experts warn that the commenting capability can create trouble if not managed properly. Here’s what to know about using Facebook to communicate during a crisis.
[Read more: How to Stay Connected to Your Customers During the Coronavirus Outbreak]
First steps to Facebook posting in a crisis
Tim O’Brien, founder and crisis PR consultant at O’Brien Communications, says it’s important