What Is Video Marketing?

A majority of internet users watch videos and many consumers say they want video content. — Getty Image/golubovy

Marketing comes in many forms today, from email to social media. But one particularly popular type of marketing is video marketing. With 85% of all internet users watching video content on their devices monthly, video marketing is a highly sought after way to reach the masses. The demand for video content is increasing, according to HubSpot, with 53% of consumers reporting they would like to see video content from brands they follow or support.

Check out our take on video marketing and how it can benefit your business.

[Read: 5 KPIs to Measure Your Business’s Marketing Success]

What is video marketing?

Video marketing is the act of creating videos to market a specific business and its products/services. Video marketing is a valuable tool to have in a business’s digital marketing strategy,

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