As the economy begins to reopen, customers are turning to social media to get answers about their favorite business’ hours and safety precautions. According to data collected by Later, Facebook and Instagram activity increased by 40% due to COVID-19, with views for Instagram Live and Facebook Live doubling in one week. It’s not enough to post on your website: Social media is key to drawing customers back to your business. Here are some ideas to get you started.
[Read more: A Guide to Reopening Your Business]
Update your store hours
Before you reopen — whatever that looks like for you — take the time to make sure your messaging is consistent. Update your profiles on Google My Business, Yelp, your website