A majority of internet users watch videos and many consumers say they want video content. — Getty Image/golubovy
Marketing comes in many forms today, from email to social media. But one particularly popular type of marketing is video marketing. With 85% of all internet users watching video content on their devices monthly, video marketing is a highly sought after way to reach the masses. The demand for video content is increasing, according to HubSpot, with 53% of consumers reporting they would like to see video content from brands they follow or support.
Check out our take on video marketing and how it can benefit your business.
[Read: 5 KPIs to Measure Your Business’s Marketing Success]
What is video marketing?
Video marketing is the act of creating videos to market a specific business and its products/services. Video marketing is a valuable tool to have in a business’s digital marketing strategy,